Protecting Culture While Powering Growth

An energy specialist with an outstanding culture and a stable, established business had bigger ambitions ahead
CPO
Case Study
John Walsh
Jun 4, 2026
Contents
Energy specialist with an established culture and stable trading history

Summary 

An energy specialist with an outstanding culture and a stable, established business had bigger ambitions ahead. The challenge wasn't fixing what was broken, it was making sure the culture and talent infrastructure could support what came next. 

Through the engagement of a Fractional Chief People Director, the business refreshed its mission and values, strengthened its employer brand, and built the foundations for long-term growth.

The challenge

This wasn't a business in difficulty. The culture was strong, trading was stable, and the leadership team was experienced. But growth brings its own pressures, and the team recognised that some things needed to catch up.

Attracting the right talent was getting harder. The culture that internal teams valued wasn't visible externally. Succession planning was underdeveloped, and as the organisation grew, some gaps had started to form.

The goal was to protect what made the business good, while building the capability to take it further.

The approach

The senior leadership team engaged a Fractional Chief People Director - someone who could work across people strategy, employer brand and organisational development without the overhead of a permanent appointment.

The work started with the foundations; a refreshed mission and values. Developed with the leadership team and then embedded across the organisation. 

From there, the employer brand was strengthened - both externally and internally - so that the culture people experienced, matched what prospective hires could see.

Recruitment and onboarding were updated to improve both candidate quality and the experience of joining the business. People frameworks were also refreshed to create more consistency around development and performance.

The outcomes

A refreshed mission, vision and values, embedded across the business

  • A stronger employer brand, improving visibility to the right candidates externally
  • Modernised recruitment and onboarding, improving both quality and experience
  • More consistent approaches to engagement, development and performance
  • Succession planning in place, to support future growth
  • Reduced pitfalls and better connectivity across the leadership team

The impact

Stronger alignment across leadership made the organisation unified. Teams that had been working in parallel, started working together. 

And with succession planning and talent development now in place, the business has the pipeline to support the growth it's planning for - not just the growth it's already achieved.

Energy
John Walsh
Regional Director

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Frequently asked questions

Common questions about fractional services and how they work

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What exactly does a Fractional People Director do?

A Fractional Strategic People Director focuses on aligning people strategy with overall business goals. This includes talent strategy, organisational design, leadership development, culture transformation, workforce planning, and driving long-term people initiatives that create sustainable competitive advantage.

How is a Fractional Strategic People Director different from a traditional HR Director?

While traditional HR focuses on operational excellence (payroll, compliance, recruitment), a Fractional People Director operates at the executive level — partnering with the CEO and leadership team to treat people as a core business asset. The role emphasises strategy, analytics, culture, and future-focused workforce planning rather than day-to-day HR transactions.

What are the biggest challenges facing Fractional People Directors today?

Key challenges include talent shortages in critical skills, hybrid/remote working model optimisation, building inclusive cultures at scale, navigating rapid technological change (AI, automation), managing workforce burnout, and balancing employee expectations with business performance in volatile economic conditions.

How do you measure the success of people strategies?

Success is measured through a balanced scorecard including business outcomes (revenue per employee, productivity metrics), talent metrics (retention of high performers, time-to-hire, internal mobility), engagement and culture indicators (eNPS, pulse surveys), leadership bench strength, and DEI progress. The ultimate measure is whether people strategy demonstrably drives business results.

What experience and background do you bring to the Fractional People Director role?

With over 4 decades in global people leadership roles across various sectors to include travel, legal, tech, manufacturing, retail, maritime and government to name but a few, including leading transformations at various companies from small to global corporations, we combine deep operational HR expertise with strategic business acumen.

How do you approach culture transformation in large organisations?

Culture change starts with clear diagnosis of current vs. desired state, visible leadership commitment, aligned systems and behaviours, and consistent reinforcement through communication, recognition, and talent decisions. We use data-driven insights and co-creation with employees to ensure changes stick.

What is your philosophy on hybrid and remote work?

We believe in outcome-based work models rather than location-based ones. The focus should be on building trust, clear expectations, intentional collaboration rhythms, and leveraging technology to maintain connection and culture, while respecting individual circumstances and business needs.

How important is Diversity, Equity, Inclusion & Belonging (DEIB) in your people strategy?

DEIB is not a standalone initiative — it is fundamental to building high-performing, innovative teams. We integrate it into every aspect of the people strategy: talent acquisition, leadership development, performance management, and culture. Sustainable progress requires both accountability and genuine cultural commitment.

How do you partner with the CEO and executive team?

We act as a true strategic business partner — bringing people insights to the table, challenging assumptions when needed, translating business strategy into actionable people plans, and holding ourselves accountable for delivering measurable impact on organisational performance and health.

What role does technology and people analytics play in your approach?

People analytics is central. We use data to move from intuition to evidence-based decisions on talent, engagement, retention, and workforce planning. This includes predictive analytics for attrition, skills gap analysis, and measuring the ROI of people investments.

How do you develop leadership capability at all levels?

Leadership development must be continuous and experiential. We design programs that combine formal learning, coaching, stretch assignments, peer networks, and real business challenges. The goal is to build agile, emotionally intelligent leaders who can navigate complexity and inspire high performance.

What advice would you give to organisations looking to elevate their people strategy?

Stop treating HR as a support function. Elevate your People leader to the executive table, invest in robust people analytics, make culture a CEO-level priority, focus on building internal talent pipelines, and ensure every people decision is evaluated through the lens of both employee experience and business impact.

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